Yep — super common.

Usually it’s one (or a few) of these:

• profile isn’t set up to drive action
• content is random (no “what to post” system)
• no clear offer / next step
• DMs + links are clunky

The fix is normally simple — just not obvious.

Both — but in the right order.

I usually start with:

• profile tidy-up (bio, buttons, highlights, links)
• a simple content plan that matches your business
• templates so posting isn’t a chore
• basic tracking so you know what’s working

Then, if it makes sense:

• Meta ads that are actually measurable (DMs/leads/calls)
• retargeting so site visitors come back

Good — you don’t need that.

Most small businesses do better with:

• proof (jobs, before/after, reviews)
• process (how it works, what to expect)
• pricing signals (“from $…”, packages, typical jobs)
• clarity (who it’s for + how to book)

Clean + consistent beats “viral”.

Message me:

• your @handle(s)
• what you sell + where you service
• what you want more of (calls, bookings, quotes, walk-ins)

I’ll reply with what I’d fix first + a ballpark.